This summer, our family traveled to Spain for five weeks. If you are following Savvy Sassy Moms on Instagram, you probably saw that I shared some of our adventures in each of the five cities we visited — as well as some of our shopping trips. One of the most popular stores in Spain is Desigual. If you have not heard of them before, you are in for a treat! The company started in Barcelona, Spain in 1985 and has since grown into one of the largest retailers in Europe.
We saw Desigual stores everywhere during our trip. They’re like the Starbucks of Spain — there’s one on every corner! Known for their signature bold prints and colorful designs, Desigual designs clothing for women and men, as well as a full kids’ collection and a coming-soon collection of clothes for infants. You’ll love their shoes, handbags and accessories.
I first discovered Desigual when I was in Barcelona 7 years ago and have been a fan for years. I’ve loved seeing their stores pop up in the United States, While we were in Barcelona, I received an invitation to visit the Desigual flagship store to see the new fall kids’ collection for back-to-school.
To say my daughter was excited would be an understatement!
Desigual Kids Fall Collection
Desigual has a clear theme for this latest collection, and it’s all about the ’80s. In fact, they took inspiration from the most famous pop star of all — Madonna, the Material Girl herself.
“Bubblegum pink, black and grey were her favorite colors to wear in those first music videos. Her denim jacket will be the next hit at school with a patchwork of knitted cut-offs and bright colours. The ’80s were characterized by the freedom of mix & match.
Create the effect of volume just like the queen of pop by wearing a down jacket over a glittery skull top. Anything is possible. Flowers with song lyrics, touches of glittery lace and denim… that’s the essence of a Material Girl.”
SCI-Fi Super Heros
The boys’ fall collection is a little bit comic book, science fiction and the futuristic all in one! The wild colors and bold prints for boys are certainly just as creative and fun as the girls collection.
“2015 is the year of the ’80s science fiction revival. The universe of George Lucas is back with a new edition of Star Wars. This autumn, Desigual once again brings you its characters Han Solo, Darth Vader, R2-D2 and C-3PO on layered T-shirts and two-tone sweatshirts. They’ve even been turned into comic book characters using the retro design of the time.
It’s also the anniversary of Back to the Future. In 1985, Robert Zemeckis set the film in 2015. What are the similarities between film in 2015. What are the similarities between those two worlds? The famous anorak! The famous anorak worn by Marty McFly is now a reality thanks to Desigual. It’s been modernized with felt cut-offs and sporty letters.”
My daughter was totally smitten with Desigual and wanted everything! Our favorite was the reversible sequin shirts. We posted a video on Instagram of this amazing shirt, so you can see the full effect. We had a blast spending the morning in the colorful world of Desigual.